Perhaps the most interesting effect of the challenge we find ourselves facing is that it forces us to redefine ourselves, what we want to be, what we feel we are: artists or professionals as any other? In other words, is it ours just a profession, or some kind of a “vocation”?
08 – A Brief Interlude: “AA: Artificial Art?”
So far we have seen that we can’t simply retreat and oppose this new, increasingly arduous technological challenge, just as Artificial Intelligence is emerging, which is also, and perhaps above all, a conceptual and cultural one.
So, what to do?…
07 – The Ultimate Threat: “AW! Artificial Who?”
Up to this point we have witnessed a series of very radical changes in the productive and creative structures of the animation industry, but now, perhaps for the first time in history we are witnessing not just this, but even more, a radical mutation of the profound, ideological and cultural meaning of the very concept of narration, and therefore, ultimately, of information -AND creation.
06 – The Third Revolution: “Internet Cafe”
The real turning point began when technology made available on one hand truly widespread broadband/ultra-broadband connections, and on the other affordable devices compatible with bulk video material at adequate resolution.
This caused very profound and definitive changes in every sector of our particular industry.
05 – The Second Revolution: “Pixart”
The second great revolution was triggered by the irruption into the field of that unrepeatable and extraordinary laboratory of ideas and technology which was Pixar in San Francisco. An advent that messed up the cards in play and caused a real restart from scratch for the entire industry in the sector.
04 – The First Revolution: “From Analog to Digital”
A first “revolution” was, simplifying as much as possible, the transition from the 35 mm camera stand to the digital scanner. This allowed a processing cycle dramatically faster and cheaper, while at the same time allowing an almost immediate clear improvement in the quality of the final product.