The old contrast between “apocalyptic and integrated”, treated by Umberto Eco in one of his well-known essays from the 1960s, proves to be completely unproductive and inadequate in the face of current challenges, not even capable of describing the situation in a critical framework. We cannot even passively wait for the phenomenon to consume itself and end by itself, as has happened in many other historical occasions, because too many creative resources could be definitively lost, destined for forced obsolescence. Never before has the fate of our future been more in our hands.

So far we have seen that we can’t simply retreat and oppose this new, increasingly arduous technological challenge, just as Artificial Intelligence is emerging, which is also, and perhaps above all, a conceptual and cultural one.

So, what to do?…

Up to this point we have witnessed a series of very radical changes in the productive and creative structures of the animation industry, but now, perhaps for the first time in history we are witnessing not just this, but even more, a radical mutation of the profound, ideological and cultural meaning of the very concept of narration, and therefore, ultimately, of information -AND creation.